Turning a hobby into a career is a dream of everyone. The owner of ‘Agnes of Love’, Mrs. Wong, is a crystal enthusiast who has become a crystal seller. “I have been attracted to the sparkling multi-colored crystals since I was a teenager. I have bought hundreds of crystal bracelets after I started working and have become a crystal expert to my friends since then.” Her interest then led her to open an online store a year ago. At first, she just did it on a whim until she has taken over the hawker license from her family this year. With the help of her husband, the couple has started the crystal-selling journey at the Yue Man Hawker Bazaar.
At Agnes of Love, you will find a lot of crystal information written on small cards by Mrs. Wong, such as healing effects of crystals, birthstone chart, purification tips, etc. The store is selling more than 70 types of crystals by now. She said the information cards not only can help customers to know more about the crystals, but also can promote a professional and caring store image. Apart from crystal bracelets and accessories, the store is also selling a wide range of crystal products, such as demagnetization bowls, crystal clusters, crystal massage sticks, the Herkimer Diamond with awakening and purifying functions, etc.
As a first-time shop owner, Mrs. Wong does not worry about the fierce competition in business. She believes each crystal shop has its own characteristics and attractiveness, and consumers will always pick a product or a shop by instinct instead. Therefore, she is not afraid to exchange experiences with other crystal sellers. Indeed, it does help her to learn a lot from the experienced sellers and develop a better marketing strategy. “Same theory applied on picking crystals. I always advise my customers to choose the color before checking the healing effects of the crystals. Sometimes different colors of crystals have the same effect. For example, not only the Citrine can promote wealth, Purple Phantom can also attract wealth as well as to enhance social popularity. By communicating more with other sellers and customers can help to build long-term relationship with them, and having the harmonic and happy environment is the greatest motivation to me.”